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a series of recommendations as to as how alcohol consumption could be reduced. These included giving over a third of all alcohol labels to health warnings, restricting the sale of alcohol in shops to designated times and areas and making the tax on every drink proportionate to the volume of alcohol it contains.
It also recommended a complete ban on advertising in the long term, while, in the short term it proposed regulations similar to France's loi vin (named after health minister Claude vin), introduced in 1991. This law imposed tight restrictions, with no advertising allowed on television or in cinemas, no targeting of young people and no sponsorship of cultural or sports events. Those adverts which are sanctioned must refer only to the origin or content of the product; they must not suggest a product will make you more popular or give you sex appeal. Bauld says the argument that excessive drinking is embedded in the Scottish psyche is demonstrably false. Even if it forms part of our cultural identity today, it is a relatively modern phenomenon. Moreover she believes the promulgation of this image may be damaging, with people drinking because they believe it's ingrained in the Scottish character. "I wouldn't have chosen those words," she says, of Salmond's "nation of drunks" comment. "I thi.
is 60 per cent more affordable today than it was in the 1980s, even though we are in the middle of an economic downturn. Tied in with that is the loosening of licensing laws which has led to cheap alcohol being sold in supermarkets from 10am 10pm. Much of the own brand vodka sold there costs less than 50p per unit of alcohol. And then, of course, there is the power of alcohol marketing. "When you think about the amount of money the alcohol industry has to spend on advertising and then you look at the amount of money the government has to spend on trying to make people think about their drinking, there's a huge imbalance there," says Emslie. "Millions of pounds are being spent on encouraging us to drink and to think it's normal to drink at all times of day. "Most anti alcohol campaigners agree the Scottish Government's policy on minimum pricing which would see alcohol sold for no less than 50p a unit would have an impact on Scotland's overall consumption. In the Canadian province of Saskatchewan, a 10 Nike Air Jordan White
1 per cent, spirits by 5. 9 per cent and wine by 4. 6 per cent. Though critics claim it would hit the poorest communities hardest, the Scottish Government insists it is targeted at a minority of very heavy drinkers. But the Scottish Whisky Association's challenge to the policy, and a judge's ruling Nike Air Jordan Black And Orange that the case must be heard by the European Court of Justice in Luxembourg, means it is unlikely to be enforced for several years. So what else could the government be doing?Last year, Bauld helped produce a strategy document for the UK called Health First. It made Nike Jordan 11 Low
romoted drinking alcohol as an intrinsic part of everyday life. According to Bauld, alcohol Nike Air Jordan 5 Glow In The Dark
per cent increase in minimum unit prices reduced consumption of beer by 10.
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