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as they enter the changing room which is then written up on the door of their cubicle. Often, while the customer is trying on clothes, a cheerful sales assistant will knock on the door. "How are you getting on in there, Jane? Need any other sizes?"But while those across the pond feel affronted if they are not met at the door of a high street clothes shop by a sales assistant wearing an earpiece, a toothy smile and the phrase "Hi, my name's X, how are you today?" British consumers find it somewhat daunting. "I don't want someone to come and check on me personally by name while I'm trying on clothes," said one shopper. "They're not my friend who I've come shopping with they're someone I've never met before. It's a bit intrusive and might put me off going back Nike Air Jordan Shoes Black to a shop. "But why, when we are happy to be called by name at our hairdresser's, the doctor's surgery or by our local coffee shop owner, do we have such a problem with big chains claiming to care about us as individuals?"Customer service is not about addressing people by name or instructing them to have a nice day," said Marieke Dwarshuis of Consumer Focus Scotland. "It is about engaging with each individual customer, treating them with respect, giving them the answers they need and making sure that they are happy before moving on to help the next person.

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of different "stations" where the toy is stuffed, or elements such as a voice box added. "If you look at what the staff have to say at the different stations, it is clearly scripted, but if you get someone who can really engage with children, it makes a huge difference," he said. "The same is true in any company where they are trying to personalise the service.

If you can get that right then people will come back and, before long, using their name won't seem so odd. "Leigh Sparks, professor of retail studies at Stirling University, said the success of the Starbucks scheme would depend on whether UK service sector employees could create a feeling of sincerity around the service. "There is the 'have a nice day' culture in America and some of it clearly is rote and is the script they've been told to learn and nothing more," he said. "But other times, people can say the same thing and because of how they put it across, it does sound sincere. "He pointed to the Build a Bear Workshop, where children can create their own teddy by taking it around a number Air Jordan 4 Premium

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"But he warned that chain companies cannot recreate the personal service previously provided by local businesses. "Whether it can ever be done to the same degree is questionable," he said. "Local tea shops and corner shops thrived on the fact that they knew their customer and the local area. But businesses cannot rely on that alone. If they are not providing what the customer wants, they will go elsewhere, it won't make any difference how friendly the person is. "Across the Atlantic, the practice is endemic. In fact, it is not uncommon for a diner to introduce himself to his waiter and expec.

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