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the first time in history, the NBA is welcoming an Asian American general manager. That's Rich Cho of the Portland Trail Blazers. Mr. LARRY MILLER (President, Portland Trail Blazers): Rich was the only person that we've talked to that we made an Air Jordan 11 Retro
lot of basketball teams started using quantitative analysis. So he said hey, I want to be the most technologically advanced GM in the league. So when I come to LA, I'd like to interview you and I want you to prove to me that you can make it happen. So I met Wally at his hotel, and I had a nice interview with him. And fortunately for me, he offered me an internship after the interview. LYDEN: Rich, I read that you had returned to Myanmar, formerly Burma, at least once since your family left, yeah?Mr. CHO: Right. I went back there in 2004.
LYDEN: You later went to Washington State University to earn a degree in engineering and got a job at Boeing for five years. How did you migrate from that to sports management?Mr. CHO: I started as an intern for the Seattle Supersonics the summer after the first year of law school. And I sent in a cover letter to Wally Walker, who was the president or the GM of the Sonics at the time, and fortunately, he called me and he said: Hey, Rich. I like your background in engineering. And this was in 1995, before the Internet and before a Air Jordan Eclipse Grey
offer to, and we are thrilled and excited to have Rich on board as our general manager. LYDEN: We wanted to learn more about Cho's background and managing philosophy, and what his ascent to the top tiers of the NBA means for Asian Americans in professional sports and beyond that. So we called him, and he joins us now from Portland. Mr. CHO: Well, I'm definitely very, very humbled and honored. But at the same time, it's not something I really dwell on. You know, I just want to do a good job and do everything I can to help the team win. My goal wasn't to be the first Asian GM. My goal was to be a successful GM, and I want to do everything I can to help the team win a championship. LYDEN: And I know you have a background in law and finance.
right calf, but he was a key part of Atlanta's bench and is a strong perimeter defender. For Air Jordan 11 Space Jam
But I would like to ask how your upbringing influences what you might bring to this. You were three years old when your parents emigrated here from Burma, now called Myanmar. You know, what do you think your background brings to this job?Mr. CHO: Well, when we emigrated to the states, I was three. It was in 1968. My family and I really struggled. We were on welfare and food stamps, and my dad worked the graveyard shift at 7 Eleven for about 15 years. And the position I'm in now, I really, really appreciate it, and I don't take the responsibility lightly. You know, I did work a lot of odd jobs growing up. You know, I was a bus boy and dishwasher at IHOP. I picked strawberries and raspberries. I was a phone solicitor. So when I go to the stadium and I see men and women selling hot dogs and cotton Nike Jordan 15 candy at night to help make ends meet, that kind of stuff really resonates with me.
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